SONDER TORONTO
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Browse | Rent | Repeat

Fashion made simple and sustainable

 
 
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What’s Happening?

Textile waste is a growing concern among Canadians. Our research has shown that Ontarians are generating ~500,000 tonnes of textile waste each year and that number is expected to rise.

Most people believe that their donations are going to good use. However, 85% of our unwanted clothes are actually not reused or recycled efficiently, instead, it’s going directly to landfills within Canada and oversees.

Our consumption of fast-fashion is resulting in pollution, more waste and other negative environmental impacts.

Our Mission

Our mission is to launch an innovative approach to upcycling in order to keep waste out of our landfills. We’re launching an online rental system for people to list, rent and borrow outfits from their closets to the community; fashion made simple and sustainable.

01.
SUSTAINABILITY

Our objective is to make a positive contribution to the waste reduction efforts within the city and beyond. Adopting sustainable solutions will allow us to get there.

02.
DIVERSITY

We value and represent the vibrancy of the city. Everyone is welcome to list, rent and enjoy the closets of all of our users based on their style, brand or culture.

03.
COMMUNITY

Community and storytelling is key to our platform. Sharing your closet is one thing, but sharing your story brings a unique perspective like no other.

04.
GROWTH

We are currently enlisting early adopters to join our program and test out the service for the summer. We are planning to launch the platform before the end of 2019.

 
 
 
 

“Clothes aren’t going to change the world, the people who wear them will.”  

 
 
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Making a Difference

Our business was founded on the idea that you can make a difference with the clothes in your closet. Our early adopters have the opportunity to reduce their environmental footprint by 44%, share culture and experiences and contribute to the growth of a social venture.

If you you're looking to revive old clothing - this is for you.
If you want to rent instead of buy for your next event - this is for you.
If you want to meet people, make new friends and build relationships - then this is for you.
We're accepting members for the early adopter program. This program is for people who are interested in testing out our platform while helping to shape its early iterations.

How Does It Work?

We are currently building out our technology. Until then, our early adopters are encouraged to sign-up using our application below. Rentors and Rentees will join an online group where exchanges take-place and each user will receive a tailored welcome package. Outfits will be picked up and delivered by Send It Courier and dry-cleaning services will be provided by Dry Cleaners Toronto.

Questions? Contact us!

 
 
 

Ready to get involved?

Early Adopters

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