The Rise of Modest Fashion

The fashion world is a tough place for women. We are made to feel as though we need to dress a certain way to be portrayed as “sexy” or “beautiful”. When it comes down to fashion choices, it should be as simple as wearing whatever makes you feel good about yourself. For me, that is dressing modestly.

I grew up during the 90s and early 2000s - at this time, the idea of “modest fashion,” was not born. Growing up, I chose to dress modestly. It was not seen as “fashionable” at the time, but that didn’t matter to me - what mattered was how I felt about myself.

Growing up there were not many choices. So a lot of the clothes that I bought had to either be altered by my mom, or I had to layer/pair up my outfits with ‘covered-up’ articles of clothing.  It became stressful at times because it was an extra step I always had to take and I had to find alternative pieces to adhere to my dress sense.

“Modest fashion or modest dressing refers to a fashion trend in women of wearing less skin-revealing clothes, especially in a way that satisfies their spiritual and stylistic requirements for reasons of faith, religion or personal preference.”

Thankfully, we have come a long way. Platforms like Instagram and Facebook have enabled women to create engaging dialogue around modest fashion. These platforms have created a space for women to connect all over the world with women who share a desire for modest clothing. These platforms have helped bring modest fashion into the limelight. There has been an ongoing transition to cater to this idea of ‘covered up’ fashion and it has definitely caught the attention of high-profile fashion companies like Vogue and Gucci.

As the presence of women who choose to dress modestly continues to increase in media, we are finding that the general attitude towards this style of dressing is also changing. Cultural and religious reasoning around dressing has slowly created a place within the fashion industry.

As a young woman, it’s exciting to see that my cultural and religious reasons for the way I choose to dress is no longer “out of place”. Instead, we are moving towards a more progressive stance that allows woman to dress however they want, wherever and whenever. Modest fashion is not just a movement for certain groups of women, but for all.

We’re looking to collaborate with women who represent the modest style. If you’re interested, we’d love to hear from you! Send us an email at or check out our early adopter program to learn how you can get involved!

Author: Arfa Butt - Director of Operations, Sonder Toronto